This week I had the pleasure of speaking to Sam Arthur who is the CEO/Co-founder of Nobrow Press/Flying Eye Books. As a publisher they are responsible for creating a range of visually stunning texts that span a range of genres and ages. Together Nobrow and Flying Eye are producing a stunning range of texts and helping to ignite the imagination of readers. Recently Netflix have noticed the beauty of their work and created a series based around the Hilda books which have been delighting readers over the past few years, especially in my year 3/4 class last year who were obsessed with the series. After seeing the popularity of the series and an announcement about series 2 being commissioned by Netflix, I was interested to speak to someone in the company about their philosophy and ethos towards the importance of visual texts, along with finding out their opinions on those people who view these type of books as inferior reading material.
Why do you as a publisher choose to specialise in graphic/visual texts?
I think I’ve always thought in pictures so for me that became a natural way to create stories. When we first started Nobrow 10 years ago, there were not many publishers specialising in graphic narratives, so my business partner and I saw it as a niche that might be an interesting business.
Some people including many parents consider comics, graphic novels and picture books to be only for little kids or they don’t even consider them reading (including a parent in my class!) What would be your response to people that are so against visual texts and often try to steer their children towards a ‘proper book’?
I have run up against the same attitude even from one of my son’s teachers! I find it astonishing! Reading is reading – if your child only likes reading the ingredients of food packaging or the football league tables I would encourage them to do it more. Reading anything and learning to enjoy doing it only leads to children reading more widely. Reading comics and graphic narratives is a different experience from reading a novel but just because you enjoy one of those things it doesn’t mean you cannot enjoy the other. They are not mutually exclusive! Comics are a great way to introduce reluctant readers to reading for pleasure. Also I would say that the within comics there is a huge range of genres and subject matter, those people that band them together as one ‘type’ are no different to those that think reading is boring!
As a company you have managed to publish lively and engaging work especially in the non-fiction genre which can struggle to be engaging and creative at times. What is the most important aspect you look for in an author when they bring you an idea? How do you ensure that the people you work with bring their work to life in a way that informs and engages?
We look for authors and artists that are passionate and inquisitive in the work that they do. We want to work with people that are striving for the best outcome.
Your books are always noticeably printed and produced in a high quality manner, does your company strive to make sure their publications are the highest quality they can be instead of prioritising quantity of work? If so what makes the quality over quantity motto so important to you?
We are definitely all about quality over quantity. Having said that we believe that every book is different, so we simply try to make each project the best that it can be.
Do you have any upcoming projects on the horizon that you are particularly excited about or looking forward to releasing soon?
I’m really excited about lots of things! In Waves is a debut graphic novel by Aj Dungo – it’s about love, loss and surfing and it will break your heart. Akissi: Tales of Mischief, (by Margeurite Abouet and Mathieu Sapin) is full of the funniest comics I’ve read for ages and it also has some great talking points for school readers and classroom studies. Tyna of the Lake by Alexander Utkin is an action packed instalment of the Gamayan Tales series and I love the artwork… I could keep going, but the best thing to do is take a look at our website – I’m excited about everything we publish!
Speaking to Sam and others involved in the company was an enlightening experience. As a company you can tell they really care about their audience and all they want is to make sure that readers receive the very best product they can. Anyone who has read or seen a book published by the company will know that this passion and care transfers onto the page as well. The quality of the books they produce and the way that they engage readers is consistently superb, which is why they are becoming a force to be reckoned with in the literary world. If you haven’t had the pleasure of interacting with a Nobrow/Flying Eye book then don’t hesitate to explore their vast catalogue. It’s full of gems that will help enhance any library, home or classroom instantaneously. I can’t recommend their work enough especially if you want to liven up your non-fiction collection. To view their work or simply find out more about them as a company visit their website (also visually engaging!) or follow them on twitter using the details below:
https://nobrow.net/ https://flyingeyebooks.com/
@NobrowPress @FlyingEyeBooks

Three very happy children with some of the most exciting books available in the Nobrow/Flying Eye catalogue.